“Content is king” has, for years has been the mantra for positioning in Google and other search engines. SEO consultants for many, was the cornerstone of your SEO campaign together. The belief is that the more content a website has, the more likely it is to rank high in search engines. Another spin off of this theory was that companies not only initiated the placement of a large number of pages in their websites, but also added marketing blogs, articles, press releases with key words embedded in them. The main objective of these campaigns was to attract the search engines instead of the actual user. The strategy paid off, but search engines and users will not benefit from it. Search results are flooded with quality content “not so big” and are increasingly facing the question of the relevance of its search results. On the other hand, is a case of information overload for users. They are reams and reams of spam results and very little quality content.
The attitude of many companies is to produce content without thinking about the value of content. In its effort to flood the Internet with leading content keywords, brands and incoming links, they forget that it was appropriate to give an idea of the contents that are of some value to their businesses and clients directly. If potential clients come through a press release then it must attract to visit their website for more information or to buy the product and should not be filled with junk content just for search engines.
Instead of paying writers article to hundreds of articles, get paid to write articles, public relations and publications in high quality blog. Make written copies that will force readers to click the buy button instead of the close button! You have to make it stand out from the competition.
Seo Services Providers, SEO 